🧵 Business Overview
A culturally rooted African fashion business, known for handcrafted and heritage-inspired designs, had built a loyal offline customer base over the years. However, their digital presence was minimal, with an outdated Facebook page and a static website that hadn’t been updated in months. The business was passionate about its mission but lacked the online traction needed to scale visibility and sales in today’s competitive market.
🔍 Audit Findings
After a comprehensive digital audit by Neaarme, here’s what we uncovered:
Inconsistent Social Media Activity: Their Facebook page hadn’t seen new content in over a year. Engagement rates were extremely low, with little to no interaction from followers.
Website Optimization Gaps: While the website was visually appealing and mobile-friendly, it lacked strong SEO fundamentals — including keyword-optimized meta tags, fresh content, and integration with analytics tools.
Missed Automation Opportunities: There was no AI-driven support (e.g., chatbots or customer journey mapping), which limited user interaction and conversion potential.
💡 Neaarme’s 10x Visibility Strategy
To revamp the brand’s digital visibility, Neaarme implemented a 3-tiered visibility framework:
1. Daily Social Media Content + Engagement
We created a dynamic content calendar featuring:
Product spotlights and style inspiration
Behind-the-scenes videos of the production process
Customer testimonials and cultural storytelling
Using scheduling tools like Buffer, we ensured consistent posting across Facebook and Instagram to build momentum and re-engage their audience.
2. Website SEO Overhaul + AI Enhancements
We revamped the site by:
Optimizing all key pages for high-intent, localized keywords
Adding structured metadata and improving loading speed
Integrating an AI chatbot for 24/7 customer queries and recommendations
Implementing Google Analytics and Hotjar for visitor tracking and UX improvements
3. Local SEO and Marketplace Exposure
Using Neaarme’s proprietary local SEO tools, we:
Registered the business on Neaarme’s visibility platform for better local discoverability
Developed geo-targeted landing pages
Leveraged strategic backlinks from niche lifestyle blogs to boost domain authority
📈 Projected Results
In just a few weeks, the business began seeing measurable improvements:
4x increase in Facebook post reach and engagement
Website traffic up by 65% with longer average session durations
Re-engaged past customers and gained new local leads via Neaarme’s network
Improved online shopping conversion rates, particularly from mobile devices
✅ Key Takeaways
This African fashion business didn’t need a complete rebrand — it needed the right visibility strategy. With Neaarme’s digital audit and 10x Premium Visibility Package, they transformed their dormant online presence into a vibrant, engaging platform that’s driving real results.
📞 Want to Achieve the Same for Your Business?
Neaarme offers a lifetime FREE listing and a custom 10x Premium Visibility Package tailored to your goals.
🚀 Ready to scale your visibility?
Contact Cyprian today:
🌐 cyprianahuchaogu.com | neaarme.com